Tuesday, January 30, 2007

response

I am responding to the reading in the Graphic Styles book. In the "Digital" era, the book refers to period called "New Simplicity" that occurs in the mid-nineties. The style, also known as Neo-Modern, was a response to the chaos of the Post-Modern era. Magazines like "Real Simple," "Details," "Instyle" and even "ESPN" were hailed when they were first publised for adhering to simplicity in their design. Below is a cover of Ray-Gun from the mid-nineties, a magazine that favored the more chaotic look of the Post-Modern era and a cover of Details. The difference is clear. I know I'm a big fan of minimalist design but now I'm not sure if my taste is just a product of the present era in design or if I personally just prefer simplicity.




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